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CORE VALUES
Respect
Trust
Responsibility
Honesty
Discipline
Security
Teamwork
Puntuality
Market research
Define that the target market are more teenagers, but it's made for everyone in general who wants to help us making a change in the planet.
Marketing mix
PRODUCT
Tie dye sweatshirt made with natural ingredients, kits to made them yourself
PRICE
kit $200
hoodie/sweatshirt $300
you own the product
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really easy to get
easy to wash
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same two models
do it to your liking
Attributes
tangible
PROMOTIONS
Brochures
PLACE
Online
Face-to-face store
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